Shell Fuel Challenge
John and Helen Taylor set off from London, their mission was to travel by car around the world in less than 50 fuel tank fill ups - their vehicle was a standard Volkswagen Golf FSI! The Watermark team worked with the record breakers to provide maximum branding and PR opportunities for the launch of the challenge. This included branding and signage around the launch point, liaising with London authorities and branding the mission support vehicle. 70 days later the Taylor's returned to London having successfully set the World Record for Fuel Efficiency.